The fact that Curbed doesn’t even cover the Bronx, for instance, suggests the limits of the Lockhart Steele vision, as well as the limits of what high-end advertisers want to support. At dinner, he tried, with some success, to have it both ways. “I am not,” he said, “going to deny there is some general societal good in creating entertaining media. It’s fun, and I don’t think we need to pretend to a higher good than that to justify our existence.” But, he added, “if I were going to try to pretend we’re doing some great societal good, we’re part of this overall trend toward transparency. This industry has been traditionally closed to consumers… . We create more of a balance of power between the industry and the people making the biggest purchase of their lives.